Apple has overtaken Coca-Cola to become the world’s most valuable brand, according to a report released today.
The crowning of the creator of the iPhone as the leading global brand is striking testimony to the increasing power of technology compared to traditional powerhouses such as car companies.
Google came second in the list compiled by consultancy Interbrand, with Coca-Cola, IBM and Microsoft rounding out the top five.
Coke, which has become an icon of globalisation and consumer society, has been top of the list every year since it was first published in 2000.
But Apple’s devotion to sleek design and Google’s almost universal popularity as the world’s top search engine helped them surpass the 127-year-old drink for the first time.
Source: Daily Mail